Online advertising is a type of advertisement that employs the power of Internet and World Wide Web to attract customers. It is rather a collective term for several forms of ads done online. Some of its popular forms are search engine optimization (SEO), search engine marketing (SEM), email marketing and banner ads.

Online advertising is becoming more and more popular over the traditional advertising because of its benefits. Its biggest benefit is that information is made available to the viewing public in a very short amount of time and in a wide geographical area depending on the advertiser’s needs.  Read more...

E-commerce is defined as the online dealing of business, linking a vendor or seller and a buyer. Various products and services are being offered, but it’s key cornerstones is that the interactions, deal sign-ups and the payment processes happen online. As reported by www.searchcio.techtarget.com, e-commerce can be split into the following:

E-tailing or “virtual storefronts” on Web sites with online catalogs

Utilization of demographic data through Web links

Electronic Data Interchange (EDI)

Business-to-business buying and selling (B2B)  Read more...